Thursday, June 05, 2008

Lighting


Sooner or later, this kind of thing happens to all of us in the newspaper business.
This time it happened to Rod Rose. I'll go easy on Rod because he's a longtime friend, a good solid journalist and the guy who introduced me to my wife.
Writers at bigger papers used to have the luxury of being able to blame bad headlines on the copy desk. Now, with the advent of computer pagination, the blame falls upon whoever built the page. Unless things have changed at The Reporter, that probably means Rod built the page and dropped the crucial "n."
So it goes. Chances are, most of the readers glanced at the headline and - given the context of the word in a weather story - their brains turned "Lighting" into "Lightning."

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