Local royalty

A guy who owns a considerable amount of real estate in this town and who, until recently, was a figure in local government, was in the bank today when I stopped in to deposit checks. He was going on at length to the tellers about how happy his mother is at a new elder care facility in a nearby city.
At one point, his wife chimed in that it's "assistant living." She said it twice, as if to make everyone notice that she's learned a new technical term.