Well, it turns out he's Charles Binder, one of the Binder & Binder Binders.
And he seems to think his cowboy hat, which is ridiculously out of place in New York City, will somehow inspire confidence in poor mopes who are being denied their Social Security benefits.
If you go to their web site you can find biographies of Charles and his brother Harry, along with photos of them wearing matching hats. Or is it maybe the same hat?
Here's Harry.
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