It's a LIVESTRONG wrist band that means I support the Lance Armstrong Foundation, at least to the tune of $1.
My local BMW motorcycle dealer was wearing one when I was in his shop a week or so ago and he explained it is a show of solidarity with bicycling superstar and cancer survivor Lance Armstrong in his work in behalf of all cancer victims.
Here's the press release from the LAF website:
AUSTIN, Texas — May 17, 2004 — As a tribute to Lance Armstrong’s inspirational fight against cancer as well as his historic attempt at a sixth Tour de France win, the Lance Armstrong Foundation (LAF) and Nike will launch the Wear Yellow Live Strong campaign. Nike will donate $1 million to the Foundation and lead efforts to raise an additional $5 million through the sale of yellow wristbands engraved with Lance’s mantra, Live Strong. All proceeds will benefit LAF programs that help young people with cancer live strong.
“Young people with cancer should be empowered to fight hard, dream big and live strong,” said Lance Armstrong, cancer survivor, champion cyclist and founder of the LAF. “We all have important work to do to make sure young people get the tools and services they need. Nike’s incredible support for our mission will help the Foundation do our part to raise awareness, funds and even spirits.”
For Lance, yellow is the color of hope, courage, inspiration and perseverance — as well as the color of the leader’s jersey in the Tour de France. Live Strong Yellow Wristbands allow everyone to share that spirit — especially the 10 million people living with cancer in the U.S.
Live Strong Yellow Wristbands will be available beginning May 17th for $1 each at www.wearyellow.com and Niketown locations. All proceeds will benefit the LAF.
“The money raised through the Wear Yellow Live Strong campaign will give us new opportunities to provide leadership, resources and support for people, especially young people, living with cancer,” said Mitch Stoller, president and C.E.O. of the LAF.
**************
And thanks to Vadergrrrl for her kind words about my blog. Hers is a fun read too. I recommend it.
No comments:
Post a Comment